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UPC Code Celebrates 35 Years 06/03/09
Packaging Digest reports that the Universal Product Code (UPC) bar code will soon celebrate its 35th birthday. One of the world's best-known symbols, the UPC code's 59 machine-readable black and white bars and 12 human-readable digits convey a product's identity and manufacturer. Originally developed to help supermarkets speed up the checkout process, the first live use of a UPC took place in a Marsh Supermarkets store in Troy, Ohio, on June 26, 1974, when a cashier scanned a pack of Wrigley's gum.

Edible Postcard Wins Award 07/01/09
Advertising Age reports that Nestle's Kit Kat candy bar found a new distribution channel in Japan's competitive retail environment, earning its agency, JWT Japan, the Media Grand Prix award at the 56th Cannes Lions International Advertising Festival. "JWT was struck by the Japanese translation of Kit Kat -- Kitto Katso means 'surely win' -- and the tradition of sending students good luck wishes before they take tough higher-education entrance exams. So Nestle partnered with Japan's postal service to create 'Kit Kat Mail,' a postcard-like product sold only at the post office that could be mailed to students as an edible good-luck charm." It was the first time Japanese postal authorities had partnered with a private company, "creating a new, competition-free retail channel."

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USPS Income Declines 07/08/09
BtoB Online reports that the U.S. Postal Service recorded a net loss of $677 million for May, bringing to $3.4 billion its total losses in the current fiscal year, with a projection of total annual losses of $6 billion for the fiscal year ending Sept. 30. USPS said it processed 2.8 billion fewer pieces of mail in May, compared with the same month in 2008. To help stem the tide of losses, the USPS launched a summer sale on postage for any increase in bulk Standard Mail volume, a form of seasonal pricing that the direct marketing industry has long requested. Mailers are being offered discounts of 20-30 percent through Sept. 15 for volume in excess of their past mailings.

Todos sbemos que para que una estrategia sea verdaderamente acertada esta debe, de cierta manera, ser única. Los días donde “Yo puedo hacer lo mismo ” como estrategia de negocio han quedado en la historia. ¿Pero cómo encuentras y pones en ejecución una estrategia unica?